OOO doesn’t call itself a company – it’s a project, located at the meeting point of culture, lifestyle, and design. It was founded by Chen Chingwen and Nicol Boyd. Ms. Chingwen was originally the CEO of a design studio, focused on helping traditional industries modernize. Mr. Boyd is an industrial designer, good at taking small details from daily life and using them as inspiration to produce works.
Their goal is not to continuously develop new products; instead, they want to create a conversation between culture and objects. The aim of this new collaboration is to enable exploration beyond the traditional boundaries of their design practice.