at0s brand concept is simple: they start with no assumptions or pre-conceptions. They’re “at zero”. Using natural cowhide as their primary material, they seek to produce works that blend in naturally with your daily life. They strive to fulfill their ideal vision of cowhide as a material, and they specifically target items like wallets or bags that are used everyday. But it’s important to note that at0 is not just a leathermaker; their true center is the concept of starting from scratch. at0’s founders come from an architectural background, and they strive to bring that field’s culture of starting from scratch to every product line they produce.